![]() Our work suggests three very different possibilities for the business environments that should shape strategic choices today. ![]() In fact, I expect we’ll see a renewed commitment to scenario planning as a management tool. This means greater investments in capabilities to track developments, routinely re-evaluate data, and generate insight-driven options that help businesses become more agile and resilient. The exercise reminds us how useful scenarios are at a time of such uncertainty. Our Pandemic Era will profoundly shape the business context, as was true in previous historical eras We’re completing new scenarios for the next five years-what we’re calling the Pandemic Era. Larry Brilliant, one of the world’s leading epidemiologists, and economic and policy experts like historian Niall Ferguson and Martin Wolf of The Financial Times. To answer these questions, I’ve been working with my team at Salesforce Futures, our partners at Accenture Research, and experts across a variety of disciplines, such as Dr. What are the keys to responsible and sustainable growth? Are we ready to navigate an uncertain future?Ģ. “While risks remain, we see new forms of competitive advantage emerging for businesses that can sense the possible directions of change and build agility and resilience to adapt to coming shifts.” Peter Schwartz, SVP of Strategic Planning, Salesforceīusiness leaders everywhere are now asking two fundamental questions as they look ahead and grapple with strategic decisions:ġ. While risks remain, we see new forms of competitive advantage emerging for businesses that can sense the possible directions of change and build agility and resilience to adapt to coming shifts. It will deliver a sustained period of rapid change for business leaders of all kinds. This new era will be shaped by the pandemic crisis, our response to it, and by our ability to address and navigate these wider trends. It’s clear there’s no going back to the pre-pandemic status quo. ![]() When we consider challenges like climate change, rising inequalities, social injustice, a new focus on health and balance in our lives, and geopolitical tensions, these uncertainties only multiply. While we’ve made significant progress in developing vaccines and understanding COVID-19, the Delta variant has dragged us all back to an uncomfortably high degree of uncertainty about how the virus will continue to impact our lives and livelihoods. in aeronautical engineering and astronautics from Rensselaer Polytechnic Institute in New York.We’re in a new pandemic world. Peter has also served as a script consultant on the films "The Minority Report," "Deep Impact," "Sneakers," and "War Games." He received a B.S. His first book, The Art of the Long View, is considered a seminal publication on scenario planning. Prior to joining Salesforce, Peter was co-founder and chairman of Global Business Network. Peter also leads the Salesforce Futures LAB – a collaboration between Salesforce and its customers around provocative ideas about the future. Peter Schwartz is an internationally renowned futurist and business strategist, specializing in scenario planning and working with corporations, governments, and institutions to create alternative perspectives of the future and develop robust strategies for a changing and uncertain world. As Senior Vice President of Strategic Planning for Salesforce, he manages the organization’s ongoing strategic conversation.
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